Since in 2020, spurred by the confinement overlapping the coronavirus, TikTok shot up like a rocket in the 2.0 universe, the Chinese-born social network has not stopped hitting the growth spurt and, despite its meteoric growth, it seems to be far from having hit ceiling.
2022 will once again be a year full of joy for TikTok, whose advertising revenue will triple to more than 11 billion dollars, according to forecasts by the market research company Insider Intelligence.
If such rosy forecasts come true, TikTok would exceed the combined revenue of rivals Twitter and Snapchat.
TikTok, whose parent company is the Chinese company ByteDance, boasts of being one of the most popular social networks and has a whopping more than 1,000 million active users.
In the last two years the growth of TikTok has been absolutely meteoric
“TikTok’s user base has exploded in the last two years and the time spent by users on this platform is absolutely extraordinary,” said Debra Aho Williamson, analyst at Insider Intelligence.
By 2022, Twitter and Snapchat will generate advertising revenue of $5.58 billion and $4.86 billion, respectively. Although bulky, these two figures will not exceed (not even conveniently added together) the 11,000 million that TikTok could pocket in 2022.
Of the 11,000 million dollars that TikTok will foreseeably enter its coffers in 2022, more than half (about 6,000 million dollars) will come from the United States, the same country that wanted to ban this platform in 2020.
Despite the fact that in its beginnings TikTok was a platform focused above all and above all on the adolescent public, in recent times it has ended up surrounding itself with an increasingly adult public. In fact, according to a recent study undertaken by Rebold, nearly 40% of TikTok users are over the age of 30.
