The LEGO Group and Epic Games have announced a long-term partnership to shape the future of the metaverse and make it safe and fun for kids and families. The two companies come together to create an immersive, creative and engaging digital experience for children of all ages to enjoy.
This digital experience for the whole family will give children access to tools that will enable them to become confident creators. Besides, it will offer them opportunities to play in a positive space.
In this way, Epic Games will contribute its experience in the creation of creative tools and immersive worlds that are open and accessible to players and developers. In fact, it is noteworthy that in 2020 it acquired SuperAwesome, a technology pioneer designed to offer secure digital engagement for those under 16.
On the other hand, LEGO has been inspiring generations of children for 90 years through its game proposal and the infinite possibilities of its blocks.
This will be the metaverse as a result of the association of the LEGO Group with Epic Games
Both firms have agreed on three principles that will ensure their digital spaces safely deliver engaging gaming moments:
Protect children’s right to play by making safety and well-being a priority.
Safeguard the privacy of children by putting their best interests first.
Give children and adults tools that allow them to control their digital experience.
“Children enjoy playing in the digital and physical worlds and move seamlessly between the two,” says Niels B Christiansen, CEO of the LEGO Group. “We believe there is huge potential for them to develop lifelong skills like creativity, collaboration and communication through digital experiences,” he adds.
Thus, the professional underlines that they are committed to protecting the right of children to play safely in the digital environment. “We look forward to working with Epic Games to shape this exciting and playful future,” he explains.
“The LEGO Group has captivated the imaginations of children and adults through creative play for nearly a century, and we’re thrilled to come together to build a space in the metaverse that’s fun, entertaining and made for kids and families.” his part, Tim Sweeney, CEO and founder of Epic Games.
