How to choose your logistics and storage operator?

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With the progressive removal of restrictions due to COVID-19, the number of consumers who come to physical stores to buy has increased, but this does not mean that eCommerce is still the first option for many customers, regardless of their age or level socioeconomic. For this reason, more and more companies and brands, of any size and sector, are committed to creating a web store with the aim of reaching an increasing number of potential customers. But before reaching these potential buyers, it is imperative that these less e-commerce savvy brands design and set up their eCommerce logistics strategy to correctly store and deliver consumer products on time.

The sector of logistics, storage and transportation of items and products, in this sense, is very broad and covers several terms and factors that can be very complicated for a company that is venturing for the first time in the world of electronic commerce, for which is highly recommended to hire an external service to take care of this business.

But it must also be taken into account that the large number of options in terms of logistics operators makes it difficult to choose this service. Therefore, it is convenient to take into account 4 main keys when choosing a logistics and storage operator for the new eCommerce business:

Storage. Good eCommerce logistics starts with a good storage of the stock of the online store. In this sense, the contracted operator will have to make sure to catalog and order all incoming and outgoing products in the logistics warehouse, with the aim of preparing and shipping as quickly as possible. In addition, it must also offer all the security measures to avoid economic and product losses in the event of an emergency such as a fire.
Handling and preparation of orders. Logistics is a very variable area, especially when it comes to preparing packages to send to customers. Shipping food products is not the same as shipping fragile products such as glass items, for example. Therefore, the logistics operator must take into account the type of product that is going to be sold in the online channel to handle it accordingly and avoid damage during shipment.
Transport. It is one of the most important logistics processes, since the work of the transport service not only influences the arrival of the products on time, but also their condition. For this reason, it is important that the operator manages different routes and methods of transport suitable for each need that may be had, from national or international shipments, through specialized transport for delicate merchandise.
Reverse logistics or returns. It is estimated that the return rate of products in online stores reaches 30% compared to 8.8% in physical stores, which shows the importance of having good returns management. This involves having a service that collects and reclassifies all returned products, integrating them back into your stock so that they are available as soon as possible.
Although these are the basic needs that a logistics operator must meet to meet the needs of companies and end customers, the explosion of eCommerce in recent years has generated other requirements such as technological support and the inclusion of a service to monitor shipments. at all times.

Therefore, the best choice when choosing a logistics operator is one that offers a 360ยบ service that is capable of taking responsibility for all logistics aspects, from storage to transportation, without forgetting reverse logistics.

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