The use of email marketing is usually effective and useful in all types of campaigns, but it is necessary to take care of certain aspects that can make it not work, or even become totally unproductive. One of them is spamtraps, which can make your email account lose authority and be considered spam, nothing more detrimental than this to carry out any advertising campaign.
Spamtraps are fake emails designed to identify spam accounts. One of these accounts could be in the database of any company and this could cause enormous damage, since when using it as a recipient, everything sent to it would automatically be considered spam, with all the unfortunate consequences that this could have for the organization.
By sending those emails, the sending company’s domain is marked as a spammer and anything you transmit will go directly to the spam folders of all recipients. That can be deadly for any email marketing campaign, because who reads what comes as spam? Well, hardly anyone.
To solve the problem of spamtraps in the databases, contacts must be cleaned with the help of specialized software that helps to purge the mailing lists.
With the right programs you can segment shipments to make it easier to detect these unwanted email accounts. The most advisable thing is to segment by clicks, since these help to determine what was done by human action and thus can be discarded in the search, leaving the rest as suspects.
When a drop in the open rates of sent emails is detected, it may be because one or more spamtraps accounts are included in the recipient list and email providers, such as Gmail and Yahoo, have included them as spam, and that’s why the receivers don’t open them. That is a clear indication of the presence of spamtraps.
Identifying the accounts of this type of spam email is very difficult, since they are not detailed as such and pass for real accounts, by simulating all their characteristics.
However, there are some details that, although they are not decisive or conclusive, do show some signs that can help to recognize them:
Lack of name or nickname of a person: When an email address has a name, there is a greater chance that it was created by a real person, otherwise it could be a spamtrap.
Generic emails: email names such as sales@, admin@, support@, info@, and the like, can raise suspicions.
How does a spamtrap get into the database?
Several situations can happen in which a spamtrap can reach your list of recipients and affect your email marketing campaign in a very detrimental way.
They are published on different web pages: Yahoo and Gmail, among other email providers, publish these addresses in various areas of digital platforms, so that the programs that capture emails to send messages take them into account and “fall into the trap”. Thus, unintentionally, they can reach any database, without their inclusion being perceived.
Recycled or abandoned emails: many times, those emails that are no longer used are recycled to be used as spamtrap, so if they are registered in old lists, when they are recycled with this new function, every time they use them they will mark everything as spam whatever comes to them.
How to know if you have spamtraps?
There is no public list of email names that are spamtraps, as it is illogical for email service providers to alert spammers about the emails they will use to catch messages that may be considered spam.
In mass mailing campaigns, it is very harmful that there are spamtraps in the recipient list that can put the authority of the email account at risk and cause everything that is sent to be marked as spam. It is important to identify these emails and eliminate them immediately, to avoid their risky use.
There are three basic ways that can help you know if you have spamtraps in your recipient list:
When you have emails a little out of the ordinary, with the characteristics mentioned above.
Decreased statistics on email opens, which may indicate the possible presence of spamtraps that have identified the sender as spam.
Check if the domain of the email account is on any blacklist.
So, if there are suspicions of having a spamtrap in the database that is affecting the good performance of the email marketing campaign, the appropriate corrections must be made as soon as possible, in order to prevent the evils from growing. , and may even block the sending account.
Specialized programs help segment mailings to help identify spamtraps, until now it is the only way to do it, therefore, it is good to apply effective strategies that help detect any email of this style in time, as soon as possible.
Good software can help clean your recipient lists of spamtraps to prevent your emails from becoming spam. It is important to always identify these accounts and thus be able to make the most effective and productive digital marketing campaigns. When working preventively, better results are achieved and more accurate work is guaranteed to achieve goals.
Identify spamtraps, delete them and make your email marketing an always productive and efficient strategy.