Everything you need to know to gain followers on Instagram in 2022

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Gaining followers on Instagram in 2021 is one of the most common goals among users of the platform and we are not only talking about personal profiles, but also accounts of companies, brands and influencers who seek greater exposure for their content; so they keep looking for ways to get free Instagram followers and achieve the desired results on their profiles. And we are not going to lie to you: obtaining followers to increase your audience and the exposure of your content is not an easy task, but with perseverance, work and creativity you will be able to achieve it in a short time.

In this article we have put together some basic tricks that you should know if you are working to gain followers on Instagram in 2021.

Optimize your use of hashtags

Instagram hashtags should not be used lightly, so you should see them as a strategy in itself to increase the visibility of your posts.

You should research what are the best hashtags within your niche based on the content you are sharing. A great way to find out is by taking a look at influential accounts that relate to your brand promise in some way.

Doing this will allow you to be clear about the most appropriate hashtags for each post you share; ensuring a higher level of engagement and possibly valuable leads that could convert into customers.

Instagram accepts up to 30 hashtags per post, but don’t use all of them! You can achieve great results with 10-12 relevant hashtags.

Giveaways are wonderful to gain followers on Instagram in 2021

Everyone loves free stuff and that is precisely why running contests on Instagram is an excellent alternative to quickly generate valuable interactions; but you must know how to organize it.

It is not enough to design and publish an image raffling one of your products. Before doing so, study your audience and make the prize really attractive to achieve better results.

To optimize the effectiveness of your contest, use one of your most popular products as a prize, so that the fans who are encouraged to participate are interested in your brand. Also, make sure you set conditions that are consistent with your goals and not too complex for your followers.

influencer marketing

Influencers have gained strength in recent years thanks to celebrities such as Kim Kardashian or Dulceida and El Rubius if we talk about the digital scene in Spain.

Instagram is the natural habitat of influencers and if there is a place where you can take advantage of its flexibility, it is on this platform. By collaborating with the right influencer, you will put your brand in front of a huge audience of users who may be interested in what you have to offer, but how do you identify the right influencer?

It’s not about simply choosing someone with a lot of followers on Instagram, but about choosing accounts that have followers you care about. To determine how convenient it is to collaborate with an influencer, evaluate their posts to see how relatable your content is to your brand.

In addition to this, you should also evaluate the number of followers and the engagement rate to ensure genuine exposure for your profile. You should also take care of making your account attractive to influencers by getting many followers using safe and effective Instagram services.

To collaborate!

If we want more users to see our posts, we must be open to participating in different Instagram dynamics, such as collaborating with other accounts that help you increase your audience.

There are many ways to do this, such as running a contest together, organizing an event between multiple accounts, or simply sharing content with each other to generate conversations that the followers of each account feel encouraged to participate in.

Collaborations must offer a benefit to all accounts involved.

invest in advertising

Instagram is an incredibly powerful tool in terms of advertising and advertising campaigns because thanks to having the user database of Facebook, its parent company, it has incredible segmentation capabilities that allow you to target your ads exactly to the type of users you want. they interest you

Although Instagram does not have an ad modality whose objective is specifically to gain followers, it does have visibility tools that can translate into more followers for your profile, as long as you know how to make good ads on the platform.

Define a tone of communication

The tone of communication is vital so that your profile and your publications are distinctive and representative of your brand.

Think about what you want to communicate and how to do it. Perhaps some humor and witty comments are ideal, or a more inspirational and motivational tone to engage your followers.

Think of your brand as a person, what personality does it have? How does it express itself? This will allow you to establish a style of communication that is flexible enough that you can maintain it over time, be it in stories, posts or comments.

Finally, you should keep in mind that all your efforts on Instagram should bring you one step closer to achieving your goals, whether you decide to run a contest, collaborate with other brands, or resort to influencer marketing, you should do so taking into account the essence of your brand and the characteristics of the audience you want to attract. Dare to try these basic tips and you will see how your profile begins to gain notoriety and new followers will begin to come to your profile.

Why is it important to gain followers on Instagram? Having many followers on Instagram is often interpreted as the main sign of success on the platform, especially if you work as an influencer, content creator or have a business account.

Can I gain followers on Instagram for free? Of course! Instagram allows you to apply different strategies that will help you gain followers organically. However, this takes time, creativity and effort.

How can I gain followers on Instagram fast? There is not a magic formula. However, you can use our followers service to boost your account and gain more visibility on the platform.

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